Smartcorp required a new brand identity and a responsive website to integrate with an existing backend system.
Approach & Outcome
espresso created a style guide and brand identity for Smartcorp to give the brand a contemporary feel whilst still allowing it to be relatable to its mostly financial sector client base.
The responsive website was designed and developed to work in with the new brand identity. CRM design and delivery, photography, content strategy and delivery along with stationery and electronic email signatures were also included in the brand overhaul.
"espresso played an integral role in directing our corporate rebranding and new website design and functionality. Dani’s experience, energy, and enthusiasm made this daunting task achievable, and many of our clients have commented on the significant improvement in the appearance and functionality of our site. Since then, Dani has also assisted with several communication pieces. Her knowledge and ability to explain the potential benefits and negatives of various strategies have been invaluable." Jenny Low, General Manager