espresso media | Content. Strategy. Social. Brand. Results.

Q: Do you work with businesses outside Melbourne?

Yes, espresso media works with businesses across Australia. Our team is distributed and we have clients in multiple states. The nature of content strategy, SEO, AEO, social media and digital marketing means location is rarely a barrier. We work remotely with most of our clients and are set up to collaborate effectively wherever you are in the country.

Q: What industries do you work with?

espresso media has worked across property and home building, financial services, sport and entertainment, health and wellness, education, professional services, hospitality, retail and not-for-profit. Our client list includes national brands like Metricon, AFL Teamcoach and Mercer Financial, as well as smaller businesses where we act as the entire marketing function. Good strategy and strong content translates across sectors.

18+

Years in business

50+

Brands we have grown

What we do

We find your gaps.
We fill them.

Marketing has never been more fragmented. More channels, more algorithms, more tools, more noise, and less certainty about what actually works. Most businesses are doing what they can with the team they have, but the pace of change has outrun what internal teams can realistically keep up with. That is not a failure. It is just where things are right now.

espresso media exists for exactly that gap. We bring together content, brand strategy, social media, SEO, AEO and AI workflows so everything speaks with one voice, consistently, without you needing to manage a dozen different specialists or agencies.

Getting found by AI, not just Google

When someone asks ChatGPT, Google AI Overviews or Perplexity to recommend a business like yours, your website needs to be structured so AI can read, understand and cite it. This is Answer Engine Optimisation, and right now most Australian businesses are invisible to these tools. We fix that.

What we offer

Our services

From AI integration to SEO, AEO and full outsourced marketing, we plug into your business exactly where you need us.

Content Strategy and Brand

Content without strategy is just noise. We build content systems that serve your brand, your audience and your search visibility all at once. From editorial planning to thought leadership publications, every piece earns its place.

Content Strategy Editorial Planning Brand Voice Copywriting Thought Leadership Blog and Articles Publications Brand Guidelines

Social Media Content and Management

Strategy, creation, scheduling and community management. We build social presences that actually grow, with content crafted for your specific audience rather than templated for the algorithm.

Social Strategy Content Creation Community Management Influencer Partnerships Paid Social Campaign Activations Talent Collaborations Analytics

Outsourced Marketing

Your internal team is stretched, or simply not there yet. We embed with your business as your entire marketing function. Strategy, execution, reporting, channel management. All the capability of a full marketing department, without the fixed overhead or the recruitment headache.

Marketing Strategy Campaign Management Content Calendar Team Embedding Reporting and Analytics Brand Guardianship Channel Management

SEO and AEO

Most websites are invisible to both Google and AI. We audit your site, fix what is broken, restructure what needs restructuring and build content that search engines and AI answer engines like ChatGPT, Google AI Overviews and Perplexity actually cite. Getting found starts here.

Technical SEO Answer Engine Optimisation Keyword Strategy Schema Markup Content Architecture AI Readiness Audit Site Speed Core Web Vitals

Visual Content and Design

From brand campaigns to social graphics to video, we create visual work that stops the scroll. Creative direction, design and production handled by people who know what good looks like.

Brand Creative Video Production Photography Graphic Design Social Graphics Collateral Design Campaign Creative

Email Marketing and Automation

From welcome sequences to retention campaigns, we build email programs that convert. Strategy, copywriting, design, automation setup and ongoing optimisation, all handled by us.

Email Strategy Copywriting Template Design Automation Sequences List Segmentation A/B Testing Performance Reporting

Website Design and Build

Modern, fast, built to convert and built to be found. We design and build websites with SEO and AEO baked in from day one, so you rank on Google and get recommended by AI from the moment you launch.

UX and Design Development SEO Foundation AEO Structure Schema Markup Landing Pages CMS Setup Performance Optimisation

AI Integration and Setup

Ready to make AI work for your business? We assess where AI saves you time and money, then implement the right tools and train your team to use them. Practical, measurable, and built around how you actually work.

AI Audit Tool Selection Workflow Automation Team Training Prompt Engineering AI Content Systems Process Design

Not sure?

Not sure what you need?

Most of our best client relationships started with a conversation. Tell us what you are trying to achieve and we will work out together what makes sense. No pitch, no jargon.

Book a free call

Our work

A taste of
what we do

Start your project

Social Media and Content

Metricon

Influencer outreach and management, community management and content strategy for one of Australia's largest home builders.

Influencer Management Social Media Content Strategy Community Management

Social Media Marketing

AFL Teamcoach

Social media marketing, content creation, community management and SEO for the official AFL licensed trading card game.

Social Media Content Creation Community Management SEO

Content and Brand

Mercer Financial

Content creation, brand management, collateral design, editorial direction and photography for a global financial services firm.

Content Creation Brand Management Editorial Photography

Growth Marketing

RMIA

Strategic outsourced marketing partner for the largest body of risk professionals in Asia Pacific, covering events, content, member communications and brand.

Marketing Strategy Content Creation Design Brand

Influencer Management

Fruit Nerd

Influencer management, social media strategy, PR and media appearances for one of Australia's most recognisable food personalities.

Influencer Management Social Media PR Media

Website and Digital

Melbourne Indigenous Transition School

Website design, build, SEO foundation and AEO structure for a vital educational institution supporting Indigenous students from remote communities across Australia.

Website Design Website Build SEO AEO

How we work

Our approach

No bloated agency processes. We move fast, stay sharp and actually get things done. Every engagement starts with understanding what you need and ends with results you can measure.

Discover

We get under the hood of your business first. Goals, gaps, audience, competitors, current SEO health, AEO readiness. We do not recommend anything until we understand everything.

Strategise

We build the plan. What channels, what content, what AI tools, what SEO and AEO foundations need fixing. Everything rooted in data and shaped by 18 years of experience.

Execute

Our team gets to work. We create, publish, integrate and optimise with full transparency on what we are doing and why. You stay informed without being buried in it.

Grow

We measure, learn and keep improving. Marketing that compounds. The relationship deepens as your results grow. We are a long-term partner, built into your business.

About us

An agency that
has been around
and kept up.

espresso media has been helping brands communicate, grow and stand out since 2007. Founded by Dani Carey, the agency was built on a simple belief: marketing only works when strategy, creativity and the right technology come together. Eighteen years in, that belief has never been more relevant.

We were early to understand that AI would reshape how brands get found, how content gets made and how marketing teams operate. While others were catching up, we were already building it into client work. That head start matters for your business.

We are an Australian agency with a handpicked team of strategists, writers, designers, developers and AI practitioners, assembled around what each client actually needs. Wherever you are in the country, you get senior people working on your business. Not juniors learning on your time and budget.

Work with us

AI is embedded, not bolted on

We do not add AI as an afterthought. It lives inside our strategy, our production process and our thinking for every client we work with.

Senior talent on every account

You work directly with experienced people who have seen what works and what does not. No account coordinators. No passing messages up the chain.

We think like business owners

We care about your revenue, not your reach. Every piece of work we produce is built around what actually moves the needle for your business.

SEO and AEO built into everything

Getting found on Google and recommended by AI are not separate projects. We build both into every strategy, every piece of content, every website we touch.

18+

Years in
business

50+

Brands
grown

Core
services

2007

Founded
in Australia

What clients say

Don't take
our word for it

What began as a short-term solution post-COVID evolved into such a meaningful and lasting partnership, and we couldn't be more grateful. Thank you so much for all the brilliant support, creativity, and collaboration you've brought to both brands over the years. You've made a genuine impact, and we really value having you as an extension of our team.

Jess Brien

Social Media & Content Manager, Metricon Homes

espresso media transformed how we engage with AFL fans. We have worked with Dani and the team since the start of our social media, influencer and marketing journey. The marketing and social strategy, player collaborations, community management and campaign activations they deliver are genuinely best in class. They understood the AFL audience immediately and keep our community energised all season.

David Miller

Director, AFL Teamcoach, Teamzone

Common questions

Frequently asked

What does a marketing agency actually do for a business?

A good marketing agency becomes your external marketing team. We develop the strategy, create the content, manage your social media, improve your search visibility, and make sure everything you put out into the world is consistent, professional and working toward real business growth. At espresso media, we act as a true outsourced partner, not just a supplier who executes tasks. We find the gaps in how you are currently marketing and fill them with strategy, content and the right technology, including AI.

How is espresso media different from other marketing agencies?

A few things set us apart. We are led by senior people with nearly two decades of experience, so you never get juniors learning on your budget. We work across content strategy, social media, SEO, AEO, brand, AI integration and website builds, which means we can connect the dots between channels rather than treating each one in isolation. And we were early to understand how AI is reshaping search and content, so our clients are already ahead of where most businesses are trying to get to right now.

What is AEO and why does my business need it?

AEO stands for Answer Engine Optimisation. It is the practice of structuring your website and content so that AI tools like ChatGPT, Google AI Overviews and Perplexity can read, understand and recommend your business when someone asks them a question. Traditional SEO gets you found on Google. AEO gets you cited by AI. Right now, most businesses are completely invisible to these tools, which means their competitors are being recommended instead. We fix that.

How much does it cost to hire a marketing agency?

It depends entirely on what you need. Project work like a website build, an SEO audit or a brand strategy can be scoped and priced as a one-off. Ongoing retainers, where we act as your outsourced marketing team across multiple channels, are typically structured monthly. We do not publish fixed prices because every business is different, and we would rather have a conversation first to understand what you actually need and what good looks like for you. Get in touch and we will give you a straight answer.

How long before we see results from SEO and content marketing?

SEO and content marketing compound over time. Most businesses start to see meaningful movement within three to six months, with stronger results building from there. Some things, like fixing technical SEO issues or improving site structure, can have a faster impact. We are transparent about timelines from the start, and we track and report on progress so you always know what is happening and why.

Can you help if we already have an in-house marketing team?

Absolutely. Many of our best client relationships work exactly like this. An in-house team handles the day-to-day while we come in as the strategic layer, or we fill specific gaps they do not have the time or specialist skills for, such as SEO, AEO, AI integration or content production. We are set up to work alongside internal teams, not replace them.

What industries do you work with?

We have worked across property and home building, financial services, sport and entertainment, health and wellness, education, professional services, hospitality, retail and not-for-profit. Our client list includes national brands like Metricon, AFL Teamcoach and Mercer Financial, as well as smaller businesses where we act as the entire marketing function. Good strategy and strong content translates across sectors.

Do you work with businesses outside Melbourne?

Yes, we work with businesses across Australia. Our team is distributed and we have clients in multiple states. The nature of content strategy, SEO, AEO, social media and digital marketing means location is rarely a barrier. We work remotely with most of our clients and are set up to collaborate effectively wherever you are in the country.

Content. Strategy.
Social. Brand.
Results.

We find your gaps.
We fill them.