Celebrity Brandz, a family business for over 58 years, are the parent company to Angel Hair Extensions. The Angel brand had undergone several iterations and had several sub-brands, none with a consistent brand voice. The brand’s online presence was hidden amongst other brands in a non-responsive website.
Approach & Outcome
The brand refresh allowed Angel to become a master brand warranting a stand-alone brand website. espresso conducted several photo shoots allowing the brand to solidify further its position as a hair extensions leader with fresh and new imagery. This imagery was carried through to all print and online advertising material. The new Angel responsive Shopify eCommerce website was then designed and developed including analytics. Content and corporate messaging crafted to brand voice and applied across all channels. Style guide developed and applied to all marketing collateral including CMS, email marketing campaign, social media campaigns, packaging and email signatures.
“Allow me to say what a pleasure it has been working with you on this project and others. Terrific quality and design and they just get on with it! Brilliant!” Paul Shiff, CEO