No algorithm sits between your email and your audience. It is the one channel where the list is yours, the reach is yours and the results are measurable to the dollar. We build email programs that convert: strategy, copywriting, design, automation and ongoing optimisation. Take the whole program or the single piece you are missing.
Every other channel can change the rules on you overnight. Algorithms shift, ad costs climb, platforms rise and fall. Your email list is the audience asset nobody can take away, and done well it consistently outearns almost everything else in the marketing mix.
espresso media builds email marketing programs for Australian businesses: strategy, copywriting, design, automation and optimisation that turn subscribers into customers and customers into repeat buyers.
The gap between email that works and email that gets deleted is not the platform. It is what goes out through it: whether the welcome sequence actually welcomes, whether the copy sounds like a human, whether the right message reaches the right segment at the right moment. That is the part we do.
Every element stands alone. Some clients hand us the whole program. Others need only the automation built, or only the copywriting, or a one-off overhaul of flows that have gone stale. Start with the piece that is costing you the most.
Your list, your flows, your templates and your results. We find what is working, what is broken and what is missing entirely.
A program built around your customers' journey: which sequences run always-on, which campaigns go out when, and to which segments.
Copy written, templates designed, automation connected and tested before anything reaches a real inbox.
Test, measure, refine. Open rates, clicks and revenue reported in plain language, with the next improvement always queued.
More than ever. Email is the only channel where you own the audience: no algorithm decides who sees your message, and the list you build is an asset that cannot be taken away by a platform changing its rules. Done well, email consistently delivers among the highest returns of any marketing channel, because you are talking to people who already asked to hear from you. The businesses disappointed by email are almost always sending too rarely, too generically, or without any automation behind the scenes.
All the majors: Mailchimp, Klaviyo, Campaign Monitor, ActiveCampaign, HubSpot and others. We are platform-agnostic, so if you already have a platform we work with it, and if you are choosing one we recommend based on your list size, your ecommerce or service model and your budget, not on whatever we happen to resell. Usually the platform is not the problem. What goes out through it is.
It depends on scope. A defined setup project, like building your welcome sequence and automation flows, is priced as a one-off. Ongoing management, where we plan, write, design, send and optimise every month, is a monthly retainer scoped to your volume. You can also take a single element, like copywriting or automation setup, if the rest is handled in-house. Ask us and you will get a straight number for your situation.
As often as you have something genuinely useful to say, and no more. For most businesses that lands somewhere between weekly and monthly for campaigns, with automated sequences doing the always-on work in the background. Consistency matters more than frequency: a list that hears from you reliably stays warm, while a list that gets three emails in a week after six months of silence starts unsubscribing. We set a rhythm your audience will actually welcome.
We almost never start from scratch. We audit what you have: your flows, your segmentation, your templates and your results, then fix and build from there. Most businesses have decent bones and a few broken or missing pieces, like a welcome sequence that stops after one email or segmentation that treats every subscriber the same. Keeping what works is faster and cheaper, and it preserves the sender reputation you have already earned.
The first step is a free strategy call. Tell us what your email is doing now, and we will tell you what it could be earning instead.
Book a free strategy call