Business Chicks had been circulating a commercial magazine to its member base. espresso approached Business Chicks regarding the idea of producing a branded contract publication.
Approach & Outcome
espresso designed and developed latte magazine for Business Chicks.
espresso created the latte masthead and design concepts to bring the magazine into the market for Business Chicks members.
All content, design, imagery and print management handled by espresso. After several years being run and managed by espresso, Business Chicks used the latte style-guide and brought the magazine in-house. The magazine is still going strong eight years after conception.
“I had the privilege of working with Dani Carey from Espresso on Latte, our print offering for Business Chicks. It’s difficult for me to articulate her expertise, as I feel I won’t be able to do her the justice she deserves. Simply put, she is a content and publishing genius. Dani has that magic mix of knowledge and creativity, and a depth of expertise and experience that is hard to find in one resource. She is the consummate professional and cares deeply about her clients and their outcomes. I always appreciate her insights and advice and hold her in the highest regard. I’m proud that the product she created almost ten years ago now is still alive and thriving!” Emma Isaacs, CEO