Search has split in two. People still google, but they also ask ChatGPT, Claude, Perplexity and Google AI Overviews who to hire, what to buy and where to go. Most Australian websites are invisible to both. We fix that, with SEO and Answer Engine Optimisation built together, not bolted on.
When someone asks an AI tool to recommend a business like yours, the answer comes from websites the AI can read, understand and trust. If your site is not structured for that, you simply do not exist in the answer. Your competitors do.
Answer Engine Optimisation (AEO) is the practice of structuring your website and content so AI tools like ChatGPT, Claude, Google AI Overviews and Perplexity can read, understand and cite your business when people ask them questions.
Traditional SEO has not gone anywhere. Google still drives most website traffic in Australia, and the fundamentals still decide who ranks. The shift is that the same foundations now feed two audiences: search engines and answer engines. We build for both at once, because doing them separately means paying twice for half the result. It is how we approached the Melbourne Indigenous Transition School website: designed, built and structured for SEO and AEO from day one.
We review your site the way Google and AI crawlers see it, then give you a prioritised report in plain language. What is broken, what it costs you, what to fix first.
Technical repairs first: speed, structure, schema, crawlability. These are the fastest wins and everything else builds on them.
Content and structure designed around the questions your customers actually ask, written to be ranked by Google and quoted by AI.
Monthly reporting on rankings, traffic and AI visibility. You always know what we did, why, and what it delivered.
SEO (Search Engine Optimisation) is about ranking in traditional search results on Google and Bing. AEO (Answer Engine Optimisation) is about being read, understood and cited by AI tools like ChatGPT, Claude, Google AI Overviews and Perplexity when people ask them questions. The two overlap, because both reward clear structure, genuine expertise and technically sound websites, but AEO adds specific work: schema markup, answer-shaped content, entity consistency and machine-readable business information. espresso media builds both together, because that is how people actually search now.
We review your site the way both Google and AI crawlers see it. That covers technical health (speed, mobile, crawlability, indexation), on-page fundamentals (titles, structure, internal links), schema markup, content quality against the queries you should be winning, and how visible your business currently is in AI-generated answers. You get a prioritised report in plain language: what is broken, what it costs you, and what to fix first.
Technical fixes can show impact within weeks. Rankings and AI citations typically build over three to six months, then compound. Anyone promising page one in a fortnight is selling you something. We set honest expectations up front and report progress monthly so you always know where things stand.
Yes. Most of our SEO and AEO work is on existing websites built by someone else, on platforms like WordPress, Squarespace, Shopify, Webflow and custom builds. We audit what is there, fix what we can within your platform, and tell you honestly if the platform itself is the limitation. And when a rebuild genuinely is the answer, we build lean, fast sites with SEO and AEO baked in from day one, as part of the strategy rather than as a standalone web design job.
The first step is a free strategy call. We will look at your site, tell you what we see, and give you a straight answer about what is worth doing.
Book a free strategy call